I remember buying my first radio ads.?It in June of 1983 and my little store, the Mackinaw Kite Co., was struggling to survive.?My brother, Steve, and I knew we had to generate sales, but didn’t have a clue what to do other than fly kites outside our store – which we were already doing.So we [...]

The recession, mortage crisis, inflation and everything else actually helps these 5 busineesses to make more money than ever before. Like a vulture dying or dead victims are a great meal for them. These are Recession Proof Businesses that are seeing a boom in business.Watching the news you would think that every business is languishing [...]

I think it quite funny that the news wires are buzzing over the new ad campaign launched by Domino’s Pizza last week. For those of us who just returned from Siberia and have missed all the fuss, Domino’s is running a series of ads that are the fast food equivalent of mia culpa.The Washington Post [...]

Out of hardship, something innovative is born. With the recent recession coming to a gradual end, it seems like the ideal time to start something is right now. However, there are a number of things that individuals might be interested in knowing when it comes to starting a business. You would ideally want to get [...]

As a commercial loan broker we can attest to how great of a business this can be. The commercial loan broker can enjoy a truly uncapped income potential as some of the better brokers enjoy 7 figure incomes, freedom of schedule and get to work with highly sophisticated borrowers. With these benefits, and others, it’s [...]

My family and I were recently vacationing in northern Michigan.? After spending a morning at a beach along Lake Huron, we decided to try a local pizza restaurant for lunch.? The restaurant was a typical pizza place offering both carry-out pizza and dining in their restaurant.? We found a table and ordered our lunch.After ordering, [...]

Interested in information on how to become a commercial loan broker? There are a few areas of the business you need to master in order to succeed as a commercial loan broker.1. You have to be very good at pre screening deals – so that you do not waste your time chasing transaction that will [...]

There are a lot of people who need money fast because they need to pay an important bill or use the money for something else important. One of the solutions out there, which is probably the best one available right now, is borrowing money from a loan shop. Why not from a bank? Borrowing money [...]

Everyone wants to be the TeacherThis is a very important concept and if used well, can get you good information and build rapport with your customer. For instance in qualifying a buyer, ask open ended questions about their job or the area they live in. Let them expound on their life. As to getting information-if [...]

Military metaphors work well for the field of marketing and advertising, and with great deference to the more serious conflict in Iran, we will look to both Napoleon and Sun Tzu for our foundation forstealing market share.Market leaders were generally on a deliberate track to build category. In many ways, this is not as true [...]